Application Process

To enable our development vision Truman Homes has submitted a Land Use Redesignation Application with the City of Calgary. The site is currently designated (aka “zoned”) as a Mixed Use District that supports commercial and residential developments up to 23m (±6 storeys) in building height, and limits the total buildable floor area to three times the total site area (known as the Floor Area Ratio).

Truman Homes is proposing a Direct Control District which would include rules that are specifically crafted for this site. The proposed District (aka “zone”) would support commercial and residential developments up to 62m (±19 storeys) in building height, and would limit the total buildable floor area to 6.5 times that of the site area.

A Made in Calgary Partnership

Marc & Mada is brought to Marda Loop through a partnership between two home-grown local organizations with shared community values and a long history of investment in Calgary.

Developer and Builder

Landowner

LOGO

Truman Homes

Truman’s core belief is that everyone can Live Better.® For over 30 years, Truman has proudly and persistently worked to build a better Calgary. As an Alberta-based family-owned developer and builder, we have successfully created thousands of new homes and over a million square feet of retail, office, and industrial space within the Calgary metropolitan area.

From master planned new communities to individual mixed-use buildings in redeveloping neighbourhoods, we’re committed to building great places through great design. Places that so many Calgarians have chosen to make an investment and call home.

As an accomplished master builder, Truman is the builder of choice for countless Calgarians. And we go beyond providing refined design and construction, by making customer service and community relationship building our priorities. We know that building genuinely complete communities requires this commitment.

Truman is also proud of our legacy of supporting affordable homeownership in partnership with Attainable Homes Calgary and the Liberty Affordable Homeownership program. Truman has helped to provide over 500 new homes to deserving Calgarians. It’s our goal to make a quarter of the homes we build truly affordable.

Calgary Co-op

Calgary Co-op has been serving Calgarians since 1956 when we opened our first store with local farmers and ranchers selling fresh, farm-to-table foods — even before farm-to-table was a buzzword. Owned by members, Calgary Co-op is one of the largest retail co-operatives in North America. We’re still growing and investing billions in our communities, and we’re also investing in your future in terms of services, community enhancement and jobs. We’re more than just your neighbourhood grocery store!

Urban Planning

LOGO

CivicWorks

Urban minded, forward thinking. CivicWorks brings progressive and visionary projects to life with thoughtful planning, collaborative insight and a compelling narrative. Our process captures the many voices and interests that shape city-building, balancing priorities and realizing spaces that work for people.

Architecture

LOGO

NORR

Founded in 1938 by Canadian Architect John B. Parkin, we’ve been building on our reputation for inspired design for 85 years. Our mission is to create socially aware, environmentally responsible, and financially viable architecture and engineering design solutions to ensure our clients achieve their business goals while contributing to healthier and sustainable spaces and places across the globe.

Landscape Architecture

LOGO

NAVAGRAH

At NAVAGRAH, we are passionate about community building. We believe, well designed outdoor spaces are the building blocks of a great community. Every project of NAVAGRAH is a manifestation of the belief that well-crafted outdoor spaces have the ability to transform, enrich and improve our lives.

Development Timeline

2025

2026

2024

2027

JAN

FEB

MAR

Concurrent Land Use and
Development Permit Submission

Community Outreach

Engagement Storefront, on-site signage, community mailers delivered to surrounding neighbours, project website, digital information sessions, newsletter advertorial, e-news updates, online feedback form, dedicated email address and phoneline.

APR

MAY

JUN

What We Heard Report Published

AUG

SEP

JUL

OCT

NOV

DEC

Ongoing Communication

Public Outreach Launch

Anticipated Construction

Building Permit Process

Anticipated Public
Hearing before Council

Anticipated
CPC Date

City Council Land
Use Application Decision

Development Permit Decision

Anticipated Completion
and Occupancy

Note: This timeline anticipates a standard 6-8 month application process with the City of Calgary and is subject to change as the application progresses.

Development Timeline

2024

JAN

FEB

MAR

MAY

JUN

JUL

APR

Concurrent Land Use and Development Permit Submission

Community Outreach

Public Outreach Launch

Engagement Storefront, on-site signage, community mailers delivered to surrounding neighbours, project website, digital information sessions, newsletter advertorial, e-news updates, online feedback form, dedicated email address and phoneline.

What We Heard Report Published

AUG

SEP

OCT

NOV

DEC

Applications

Land Use Application

We’re proposing a new Land Use District for the Marc & Mada site to enable our Development Vision. Our proposed Land Use District will support new businesses along the Main Street frontages and new residential units – resulting in a healthy mix of people and jobs to energize the Marda Loop Main Street eco-system.

Our proposal seeks to change the Marc & Mada site’s Land Use District (also known as zoning) from the Mixed-Use Active Frontage District to a Direct Control District. The site’s current District supports mixed-use development (a mix of residential and commercial uses) up to 6 storeys in height. Our proposed Direct Control District approach allows for the City of Calgary to include site-specific rules around building height, massing, types of businesses, and public amenity space to provide greater assurance around the ultimate built-form outcome.

Concurrent Development Permit

To provide additional certainty to community members, our Land Use Application is being submitted and reviewed concurrently with a Development Permit illustrating the detailed architectural design for this site. This approach ensures a high-quality bricks-and-mortar outcome that matches the development vision being shown to community members through our ongoing outreach process.

Area Redevelopment Plan Amendment

The Marc & Mada site is located within the Marda Loop Area Redevelopment Plan, (ARP). The ARP document is currently being re-evaluated through a fulsome Local Area Planning exercise being undertaken by the City of Calgary for the community and surrounding area. We are proposing an amendment to the current ARP document and future Local Area Plan document to designate this block as a “Comprehensive Planning Site”. This amendment would require a comprehensive plan for the full block be shared with decisions makers in order to support the Marc & Mada development vision and encourage cohesive development outcomes on adjacent properties in the future.

Density Bouncing

The Marc & Mada Land Use District (often referred to as a “zone”) currently has a Floor Area Ratio (FAR) of 3.0 – which means that any development on this site can have a cumulative floor area that is up to three times larger than the property’s area. We are proposing an increase to the allowable FAR from 3.0 to ±6.3 inorder to support the Marc & Mada development vision. This increase is would be enabled by a policy mechanism called Density Bonusing,

Density bonusing encourages the development of building features that having an enduring benefit to the broader community in exchange for additional floor area within a building. Density bonusing is calculated based on established City of Calgary metrics which consider components such as environmental sustainability, the provision of affordable housing units and three bedroom units (which are under-represented in Calgary’s market), and investment in publicly accessible open space and public art.

SOME OF THESE NUMBERS WILL CHANGE.

Outreach Approach

Trusted, clear, and effective outreach and communication channels are essential to ensuring that all voices are heard.

Our outreach approach applies a range of different communication methods and materials to reach a broad audience and facilitate an honest and transparent discussion about the Marc & Mada proposal. Community members may learn about the proposal from one of many notification methods, including mailers, on-site signage, community newsletters, and e-news updates. Participants will have a choice in how they engage and learn more about the proposal throughout our outreach process. Communication channels include in-person conversations with our team at the Marc & Mada storefront, joining a digital information session, and contacting our team over the phone, by email, or through our project website feedback form.

Our Commitment

Since no single design solution can satisfy all outreach participants completely, the project team cannot integrate everything suggested by our neighbours and the community. Our promise, however, is that we are transparent about how we reach our conclusions, and make the following commitments to all who participate in our outreach process:

We will provide you with quality information about the project.

We will ask for your thoughts on key areas of the project.

We will share what we have heard and our team’s response to it.

The public open house is not the ‘be-all and end-all’ of outreach. Communities have come to expect that a wide range communication channels and engagement options are available to accomodate a full spectrum of communication and engagement preferences.